And he sure wasn’t going to break with tradition when it came to making his own jerky. Hell, it’s already considered an art form back home and Joe’s been on a mission to spread the jerky word for as long as he can recall.
BBQ is a way of life in Texas. It's something close to their hearts. They don't "grill" much, they prefer to smoke it low and slow. Joe has been smoking meat since he could walk. It's in his blood.
It's not all about food with Joe though. He also wants to teach folks all about Texas. Its history, its music and its people. I guess it's his way of feeling a little bit less homesick. The legend of Texas is almost as big as the state itself.