The man behind the name
Meet
Joe
“Howdy. I’m the one they have come to call Texas Joe.”
Born in Dallas. Raised in South Texas. University of Texas at Austin. London since 2010.
A little jerky. A long road.
012012 / Original Jerky
A taste
of home
Original Jerky Company began in 2012 after Joe tasted the beef jerky available in England and thought, “I can do better than this.”
Bold flavours. A tough chew. The jerky he remembered from road trips across Texas.
Original Jerky quickly became Texas Joe’s. This is where it started.
022013 / BBC television
Into
the Den
Joe took his jerky to Dragons’ Den. Four of the five Dragons made an offer; Joe chose Peter Jones.
A cowboy, some beef jerky, and a song called Put That Jerky In Your Mouth. Not your usual pitch.
Watch Dragons’ Den03The Saturday barbecue / Camden
Then came
the smoke
Between filming Dragons’ Den and the episode airing, Joe started a Saturday barbecue pop-up at Camden Town Brewery.
A modified Eastern European smoker, English oak, three briskets and a table for slicing them. The beginning of the barbecue.
04Texas Joe’s / Jerky time
Put That Jerky
In Your Mouth
Original Jerky was now Texas Joe’s. Genuine Hatch Show Print artwork gave the packets their unmistakable look, and the jerky reached supermarkets across the UK.
Watch Put That Jerky In Your Mouth
05Holloway Road & the pop-ups
All over
London
Kitchens in Shoreditch and Shepherd’s Bush. Other pop-ups across London. And a small shop on Holloway Road, which became a very small honky-tonk.
Barbecue, musicians passing through, and more than a few good nights along the way.
The music & the people06Camden Town Brewery / First held in 2014
Brisket
Fest!
One ticket. Brisket from twelve of London’s top barbecue traders. Two pints of cold lager.
Joe’s answer to the overpriced food-festival scene. It wasn’t a competition. It was a celebration.
No voting allowed.
Only a love of brisket.
074 July 2016 / London Bridge
A front door
of our own
On 4 July 2016, Texas Joe’s opened at Snowsfields. Joe and Fliss built the restaurant, and the team keeps the smoke flowing.
Hill Country barbecue. Good music. Great art. A room with Texas in its bones.
Our story Come on over